Google is one of the best search engines that handling over 3.5 billion searches per day. And so, it is the best place to attract more customers for your business. To get it achieved, it is essential to seek the help of SEO specialist Sydney. Yes, SEO is the source to reach those audiences, but it is quite complicated as it changes based on the Google algorithm. You should keep yourself updated with new SEO trends if you aim to succeed in the complicated SEO game. As mentioned, the SEO industry changes very quickly, and it’s hard to predict the next thing to happen. So, now if you are planning to take your business to the next level, it is essential to be updated with 2022 SEO trends. To ensure that you see positive results from your SEO strategy and help you stay on top of the latest evolutions in SEO, here is a look at the SEO Sydney trends that will have the biggest impact in 2022.
The SEO trends for the year 2022
- Improving factual accuracy
- Brand optimization for SERP will be the new SEO trend
- Focus on user search intent
- Focus on passage indexing
- Structured data will be more important
- Local SEO will rule
- Influencer marketing is growing
- Voice search optimization will be the SEO trend for 2022
- The prominence of featured snippets in SEO
- The importance of image optimization will increase
- Focus on long-form content
- Effective SEO needs to include video
- Content should fulfil Google’s eat principle (expertise, authoritativeness, and trustworthiness.)
- Mobile-friendliness is critical for google rankings
- Artificial intelligence to play a significant role in SEO
Bad SEO Tactics
Believe it or not, many older strategies and outdated tactics like keyword stuffing are ineffective in today’s SEO landscape and even negatively impact SEO. You can reach out to the SEO specialist Sydney for more details.
Some of them are,
- Exact Match Anchor Text Abuse
- Intrusive Interstitial Ads
- Duplicate Content
- Unnatural Links
- Spam Comments
- Keyword Stuffing
The Bottom Line
SEO generates a massive amount of traffic, which help the business sectors get more leads. It is the key to take the golden staircase to the first page of Google SERP. However, the only thing which is constant in the field of SEO is – Change! So, to keep yourself updated with new SEO trends and optimizing your website accordingly to rank higher in Google, hire one of the best SEO agencies Sydney.