From last page to the first page in 90 days
Parties plus approached Top SEO Sydney back when they were just launching the business. Back then, the business had just purchased a domain name and invested heavily in creating a new website, however no one was clicking through to it. What’s the point in creating the most beautiful website if no one is seeing it? Top SEO came to the rescue and were able to devise a cost effective solution that would ensure that the website started generating some traffic, but more importantly, conversions too.
About the Company
The company, Parties Plus, has been established for over 13 years and has been rapidly growing since. They have a range of jukeboxes, frozen cocktail machines as well as heaters to ensure that their customers have a complete solution to their party needs. Customer service is their #1 priority. Their attention to detail, and well maintained array of products, ensures that clients have a great, stress free party.
The problem they had
As mentioned before, the company was struggling with getting any kind of visibility or traffic to their website. They had invested heavily in a website that was sure to be first in it’s class for user experience, mobile first, interactive and creative layout, however there was no one clicking through to the site aside from their family and friends. To reach the site, a new user had to type the URL exactly into the web address or go onto the 30th page of google in order to see the site.
How we solved this
After we received the original brief, we realised quickly that we could implement some quick-wins onto the website. We identified “low-hanging fruit”, which describes keywords that are either long-tailed or super specific to the industry and focus content around those. Even though these may be low in search volume, the crux of the keyword indicates that the searcher is ready to convert almost immediately. We like to focus on this strategy as this conversion leads to actual sales for the business, and we are a conversion first, awareness second kind of business. That way, the business can scale with its marketing plan and invest in itself as it grows.
Top SEO takeaway
At Top SEO, our core values centre around accountability, integrity and transparency. We partner with you to value your business and value your contribution to society as well as your customers. We have the strong belief that if you succeed, we succeed. With no lock in contracts and tailored packages, we’re able to offer our clients the best strategy on a month to month basis that let’s us capitalise on peak periods and reduce the budget and strategy as needed.