After optimising websites for search engines for 15 years we had realised from the feedback of our customers that whilst with other SEO companies in the past they did not understand at all what and how SEO can benefit their business. Cure Dental a well known dentist in Parramatta. The lack of transparency by the other SEO companies eventually brought their cooperation to an end. Unlike what we offer our clients, full transparency and realistic results in realistic time frames.
Increase Traffic and generate new Business
We strive in delivering results which in turn will generate new business for our clients. Ranking for a keyword or search term number 1 in Google does not necessary mean you will start accumulating new leads. If you are not ranking well with the keywords which can convert into new business for you, ranking number 1 means spells nothing for your business. Therefore, SEO companies Sydney should be targeting keywords which will generate new business for you and not keywords which will rank number 1 without any results for your business.
Market & Keyword Research
Researching the keywords is the primary step in our process. We thouroughly research and filter servie or product related keywords that are sure to increase traffic on your website. At this stage, we identify around 100 to 200 keywords. Then we go deeper to find the most relavent keywords whcih can convert to leads for your business.
The primary goal of doing this task is to find as many keywords as possible that relate to the products and services your company offers.
It is our task to help you do better than your competitor. We identify the keywords that are used primarily by your competitors and find ways in identifying keywords for your site. Since our standards are broad in nature, finding new keywords is a cakewalk for us. We also identify high authority backlinks they may have in order for us to promote your website on the same or similar websites.
Once we have identified and filtered the keywords we will share them with you to confirm the creditibility and performance of the keywords. We create a document that helps us in keyword mapping. It shows us the titles, content as well as subtitles and heading before carefully mapping the keywords to the current pages. To optimise the whole website, sometimes it requires us to create new pages in order to take all keywords which can possibly generate new business into account.
Choosing Keywords to Boost your Traffic
We select the best converting keywords in the content both on the blogs and the landing pages. It will increase traffic to your website from search engines like Google. We use Google Analytic and similar tools to indicate the progress as well as how well your site is doing compared to previous previous periods..
Website SEO Audit
After the completion of the keyword mapping, we also carry out a technical On-Page Audit to check how well your site is in technical aspects. It means we review the meta information, the page speed of your website, diagnose technical issues, security aspects of the website, pages that are non-existent and Brand image or visibility of the site. We list everything we identify in this stage.
After you review the details and give us the approval, we will enhance your website technically so that it functions well with the algorithms of the search engines. We will boost your site’s performance so that it performs even after it’s increase in the traffic.
Based on the size as well as the complexity of the website, It can take upto a couple of weeks to complete this initial process. We produce a detailed benchmark report that requires your approval before we proceed further in helping your business grow.
We place your brand among websites that have high authority, niche related as well as on blogs and the magazines. Since the preliminary steps are complete, now we move on to content development and in acquiring the links. These are the main steps in this process:
SEO Strategy Plan
To ensure that we are moving in the desired direction, we review the strategy almost every two weeks.
Monthly SEO Reporting
You will know how well your site is performing and see the SEO strategies we are implementing through the monthly progress reports.
Dedicated Account Manager
You will enjoy the support of a dedicated Account Manager as well as technical lead. They will provide you detailed reports of the progress and answer all the questions that you have.
Raising the Popularity
We will ensure that both the authority and popularity of your website increases each month. You can follow this through our monthly reports.
To promote your site, we develop fresh content and start working with our Off-Site SEO Strategies.
We will start creating links from other popular websites to show you have to offer and why your service or product is different.