Most people are of the misconception that the number of backlinks generated matters a lot more than the quality of the backlinks. After the Penguin 4.0 update, generating backlinks has become more difficult, yet it remains one of the most effective ways to get into the good books of Google, and other search engines, and drive more targeted traffic to the website. Another key point to be noted is, low-quality links could result in link penalties, as not all links are trustworthy. Hence, auditing your backlinks is important to understand if your website has received any irrelevant, broken or unnatural links. Here are some reasons from the experts at SEO Company Sydney, that state why regular backlink audit is important for your website –

To Outrank Competitors

There was once a time, when Google overlooked bad links. But, after the Penguin 4.0 update, your search rankings can drop, if it is not cleaned up. If your website possesses low-quality links, the chances of outranking your competitors goes down. To get to the top of the search rankings, you need to audit your backlinks regularly, and disavow bad links which are bringing your website down. Get the help of SEO company Sydney, for precise back link audit.

To Avoid Google Penalty

The best way to avoid Google penalty is to perform regular backlink audits, and help stay ahead of the competitors. This will help avoid the loss of massive amounts of traffic due to Google penalties.  You can identify the cause of the penalty with the help of SEO services Sydney experts.

Loss of Traffic and Sales

To understand if your website is hit by a Google penalty, you will discover a huge loss of traffic when you visit your Google Analytics.  It is indeed a shocking situation, which no one wants to see, but don’t worry, your website will regain traffic, once you fix the backlinks at the earliest. Always keep in mind, if you don’t audit regularly, you are actually losing a significant amount of traffic which could possibly have converted into sales.  Get the help of best SEO Company Sydney to recover the loss of traffic.

Measurability

If you are looking to measure the effectiveness of the progress or falling-off of your SEO strategy for your website, a back link audit is essential. This will also help you plan better for the improvement of your website.

Now that you know the importance of backlink audits, perform it for your website without any delay. If you require help with a backlink audit, reach out to the SEO experts!