Google changes all year round, and so does the Search Engine Optimisation. People who want to keep up their rankings and traffic or to gain more should always lookout and try new ways to stand firm in the market, beating their competitors. This is why SEO consultants check out SEO trends. Now that we have stepped into 2019, its time to ask ourselves, what to expect from SEO in 2019? 2019 can become a crucial year for SEO for the many reasons. With virtual and augmented reality stepping into the digital marketing landscape it is essential to grab a follow up to the new trends and prepare well for the SEO challenges for this year.
What are the SEO Trends that can change the online landscape in 2019?
Search intent keyword optimisation:
‘Living in the future’ is the best way to keep your SEO strategies up-to-date. There is a huge argument online about the search relevancy of keywords and how will internet based search optimisation could change the way search engines show results. According to research, keyword placement is important however its frequency is not!
What is search intent?
Well, in the current era, it’s not enough to just throw a few related keywords into your contents and expect your site to show up in the top list.
Google is not showing search results based on keywords, and it’s coming up with the results considering the intent of your search. This is why SEO experts focus on intent search rather than dumping keywords.
Voice search will make almost 50 percent of all online searches in the year 2019. This is huge! Voice has become a very dominant trend in the world of search, and therefore SEO specialist should keep an eye on it. Get a look at some of the few voice search stats:
- 76% of smart home speaker users search for some local businesses at least once a week.
- 27% of people visit some local business website through voice search.
Brands should optimise correctly for voice, and if they don’t, they will be buried by their competitors who do.
Why has voice search gained such importance?
People claim voice search is quick which enhances their productivity. So it does, let’s have a different take on this.
Let’s say, with voice search anyone can access the internet. For users who are blind or who couldn’t see the screen for some other reasons, voice search is their way out.
Not just that, another fascinating fact is that even illiterate people cannot search on Google and get the information needed.
According to SEO experts Sydney, the businesses which had optimised their websites for some specific keywords should now change their approach to entertain these long tail voice searches. For example when a person or a potential customer, make a voice search term like ‘how’, ‘where’, ‘when’, ‘why’ will be featured more prominently and the site should focus on answering questions.
Follow SEO Trends for your website and gain more popularity and customers in this New Year!